I have to hand it to Fancy Fast Food, they really know how expose the BS of the Fast Food Industry. They vehemently express the similar negative experiences that all consumers have had when we think we are getting a certain looking item and get a less appetizing version of it. And then take that similar experience to the next level. “Carefully cut the breading off of the fish — but don’t throw the breading out, since we’re going to use it later. Take some time to absorb the fact that yes, McDonald’s does indeed use real fish for their Filet-O-Fish.” They try to create a gourmet dish from what the specific fast food meal is trying to create a cheap version of. With a very sarcastic and quick moving voice the two chefs known as “trinimation”, take you through the very easy steps of cooking these very simple yet pretty tasty looking dishes.
The usage of almost a quick witted cooking network chef guru pace, the guys express both a very obvious knowledge of cooking as well as a bleak undertone of the disgusting food quality that is in fact being used, “after star-gazing a while at your quaint fish square, delicately flake the fish apart and place it in a bow...the grease from the breading will give you just enough oily coating to sear the fish cake — yummy”. What the two chefs are doing is cooking a “Seared Pollock Cake with Southwest Ramalan Sauce” aka (Fancy Filet-O-Fish). I think you are getting the point with what these guys are trying to persuade you as the reader to realize with the blog.
The sarcastic, ironic tone, found in such blog entries as “Franksgiving Dinner”, really shows what the voice the blog is trying to create. The blog not only keeps the tone very light, but also makes great comparisons to very obvious faux-pas within the fast food industry. “This Thanksgiving, we could have easily gone to Boston Market for a quick, traditional American Thanksgiving meal, but where’s the fun in that?” We all have been lured to purchase a certain fast food item through commercials or promotional photos, whether it be a big juicy thanksgiving dinner, as shown in the Boston Market marketing applications, or the extremely fresh looking sandwich. And as we are driving around the drive thru and look at the menu and see all of these items being portrayed both plump and juicy, we all have had the disappointed feeling once we open the bag of our order and get the much smaller and blander looking version of what we thought we were going to get in the picture.
This site also expresses how much of a presentation and looks based society we are. The pictures of the obvious appetizing dishes that they create may even make us as a reader think that this food is not all that bad. We are basing that assessment on the look of the food rather than the calorie and process ingredients being used in this food. “With that solid mass removed, you can easily mold the remaining cornbread batter into a shape that resembles that of a turkey leg.” That shape of the turkey leg is what makes us as the consumer feel better. What we see is what we get is such a common phrase used when doing any type of analysis, but what if we actually see is not anywhere close to what we actually get. That is the questions that I think this blog is trying to raise.
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